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Writer's pictureOyama Mbulula

STYLE IS SUBSTANCE

LESSONS FROM SHOPPING SPREE

Around the time the pandemic began I embarked on style overhaul, I think I had been influenced by the Mari Kondo craze. I packed up big chunky of my closet in suitcase and donated the clothes to a charity. Granted I didn't have a very large collection of clothes so it was a quick exercise of brutal honesty about what I did and didn't like, what I did and didn't wear; whether it was gifted, passed on or I had literally begged my mother to buy for me because "I just could not live without it". After the culling I went on what would be a three year long shopping "spree", that is buying a few items of clothing every month for three years. I learned a lot from this experience about fashion in general, about my personal style and the significance of style in our lives whether we appreciate it or not.


For background I should let you know that growing up I was one of those girls who did not care about their appearance, as long as I was clean and not wearing rags that was enough because caring about your appearance was a dumb waste of time and energy, whether the pieces coordinated or expressed the right message was not my problem. What was actually dumb was that mentality which was mainly rooted in insecurity, and that was the first lesson. We live in a vain world thus our appearance influences how people treat us (of course this is just a generalisation). I am sure you have heard of pretty privilege, well, this is style privilege where being put together in a certain outfit implies having your life together meaning you are someone worth respecting and treating like a human being.


Shopping is addictive, that's another thing I learned well everything has the ability to be addictive but right now we are talking about fashion. There will always be some cute clothing item, and the never ending conveyor belt of trends that seems to be cranking up speed every year. So if you are going to be a trend hoe or just buy things simply on the basis of them being cute you live with a shopping habit that you just can't kick, a life that is possibly without personal style as you will just be mimicking whatever is trending at the time. Personal style can be an idea of how you want to feel in your outfits (for me I want to feel cool, sexy and confident) then buy pieces that make you feel that way but the pieces also have to go together, that are cohesive to some degree when put together in an outfit without necessarily matching.

Side note, I think the patriarchy might be using fashion to keep women powerless (since money = power) I mean most fashion brands seem to be owned or designed for by men and they design momentary pieces with no consideration for the longevity of the pieces.


On a personal style note, I learned that I like collar bone and arms so I feel really great in halter neck tops although I also really love shirts and outerwear because my inner child thinks looking like she is coming from or going to a business meeting is peak adulting however I cannot do the "wear black and beige only to look rich" thing it's sooo boring. I have to stop fighting my love for mini skirts and shorts, it's not my problem that people act like they've never seen thighs before.


Cheers to to the new classics


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